Our favorite phrase at Whitespace Media is “Your customers are online, so why aren’t you?”. As of January 2020, there are over 26.69 million Malaysian users online. If you want to grow your business, being listed on the internet is a great way to start. Why do you need a website for your business? Read on to find out.
1. Online presence
When you hear the term “online presence”, this generally means the authority your business has in the digital space. For a while, having social media platforms were becoming so mainstream the need of having a business website was slowly becoming less important. While having social accounts great for online exposure, a business website is key for more sophisticated growth. You could argue having just social networking accounts is sufficient for online presence, however social accounts, and a business website achieves two different goals.
To put it into perspective, imagine your brand as a person. Social media is where you’d socialize, meet people, and conduct social activities. A website would be your home. And in this home, you could pick the home address (domain), decorate it (website design), and choose how and where to furnish (UI/UX). So how does having a “home” increase your online presence? There are multiple strategies that you could implement to improve your website visits such as Seach Engine Marketing, website optimization, and newsletter growth strategy. The more people that visit your website, the more opportunities you have explaining who you are and what you do that could lead to conversion.
2. Explaining what you do
A good product page could make or break your business. You could list your products and services on your social media accounts or e-commerce platforms, but these platforms limit you on how you display your products, for example, the limit of product pictures you can upload, the size of your visual assets, or only being able to use text.
Take for example if you were interested to learn about the latest iPad. Would you go to a Lazada product page to learn more about it? Or would you go to Apple’s website instead? The obvious answer is to go to Apple’s website. But why is that? Apple controls exactly how they display their products and e-commerce platforms serve as a different channel for sale. Again, they’re both products listed online, but it achieves two different goals. For your customers to get the best learning experience about your product/service digitally, a product page on your website is the best space to showcase it, whereas listing products on an e-commerce platform is a great sales channel.
3. Information on who you are
In business, we’re usually focused on sales and conversion that we often forget that customers want to know learn more about your business. You’ve heard it before, “Storytelling for businesses”. The purpose of storytelling is to convey your business purpose and goals.
For example, take two carpeting businesses; Carpenter A and Carpenter B. In Carpenter A’s About Us section, it’s a generic “We do carpeting” copy. But in Carpenter B’s About Us, they tell a story of how the business came to be from the passion of arts and sculpture. A customer is inclined to remember Carpenter B because it came with a good story. Without a website for your business, it’s hard to communicate the story behind your business.
We’ve now come to the good part. Money. Having people know you and your product is great and all, but what does that matter if it doesn’t convert into sales. Having a website is like having a salesman running 24/7 round the clock even during the holidays. Having a good website for your business is having a better salesman. With the right planning, strategy, and content, your customer base will grow. All these new customers visiting your website will slowly convert into loyal customers and sales.
To wrap why do you need a website for your business, it increases the opportunity for new customers and enriches your existing sales channels, be it on social media, e-commerce platform, or offline. To learn more about digital marketing and website optimization, subscribe to our newsletter or our social media channels.